Annika van Stuivenberg

Annika van Stuivenberg is a coach and consultant for event venues and agencies. Through strategic sessions with the venue or agency, she helps identify their current position and desired goals. By uncovering pitfalls and blind spots, she develops clear, goal-oriented, and achievable advisory plans. As a coach, she provides both team and one-on-one training in the areas of sales, structure & time management, and organization.

Since 2007, Annika has been active in the events industry, holding various management positions at both venues and event agencies.

Objective as an auditor
Working together with venues to elevate the market and help the industry grow — figuratively speaking.

Annika: “Of course, every venue is already continuously working on this. In fact, in my opinion, the events industry leads the way when it comes to innovation. That’s exactly why we can strengthen each other. Moreover, clients have an abundance of choice — you have to stand out through quality and innovation. A quality label helps you highlight that and serves as a powerful marketing tool.”