Sandra van den Berk
Sandra van den Berk has spent her entire career in the hospitality industry. As a meeting planner for pharmaceutical company Organon, she traveled the world and saw countless venues — both front and back of house. She later held various sales roles at Evoluon, Aristo, and the Philips Museum, and is now Sales Manager at NH Conference Centre Koningshof.
“It’s not about selling a venue — it’s about aligning with the client’s needs.”
Objective as an auditor
According to Sandra, the value of YOIN lies in sharing experiences and networks. As an inspector, she aims to build lasting relationships with participants.
“YOIN is more than just a label. As an inspector, you must build trust and, through advice, add real value. That’s what makes the difference — especially now, because when the market slows down, it becomes even harder to stay sharp.”